Ariana & Evans Kaizen Artisan Shaving Soap

Net Weigh 4 Ounces

From Arian & Evans:

Scent Notes: Mandarin, Calabrian Bergamot, Lemon Peel, Neroli, Honeysuckle, Green Apple, Rose, Tob*cco Absolute, Haitian Vetiver, Sandalwood, Cedarwood

This new soap base has been in the works for a very long time. When I created my first shaving soap, my goal was for our base to be considered among the top soaps in the industry. I believe we accomplished this. I immediately started work on improving our first base and subsequently introduced a new base which included the addition of yogurt and Manteca (pig fat). This improved the lather, post-shave & consistency. That release really launched our brand. We started to hear words like an elite, top tier, etc. I’m not sure what that means, but it definitely increased our profile worldwide. Many considered that base among the top 1-5 bases in the industry. I knew I could do better and secretly embarked on project Kaizen. Last year (2019) saw many artisans raise the bar. The top soaps were interchangeable. Several artisans were vying for the top spot and many could arguably make this claim. I decided to hold off introducing Kaizen until the dust settled. Instead, I tweaked the previous base, keeping the same ingredients and just changing up the ratios. I introduced that updated base with Asian Pear. That updated base further improved the slickness and density of lather. This was just a bridge to Kaizen. Kaizen is a game changer for us. My goal was to be strong in all categories. These included:

• Affordability
• Ease of use
• Creaminess
• Density of lather
• Slickness
• Residual slickness
• Cushion/ protection
• Longevity of lather
• Moisturizing
• Great post shave (hours after the shave)

Kaizen hit all the goals I set forth and more. I’m very proud to introduce our first soap by the same name, Kaizen.

Kaizen 2E Base

Ingredients: Stearic Acid, Beef Tallow, Aqua, Goats Milk, Potassium Hydroxide, Kokum Butter, Shea Butter, Beer, Castor Oil, Sodium Hydroxide, Glycerin, Aloe Juice, Avocado Oil, Apricot Kernel Seed Oil, Lanolin, Agave, Sorbitol, Slippery Elm, Sodium Lactate, Xanthan Gum, Emu Oil, Hyaluronic Acid, Silk Amino Acid, Colloidal Oatmeal, Yogurt, Tussah Silk, Marshmallow Root, Fragrance