El Magico - Essentials - Premium Shaving Soap

Introducing El Magico (el MAH-hee-koh) – where style and success come together in The Wet Shaving Store’s Essentials Collection.

Experience the bold, refreshing scent of El Magico. With cedarwood, cardamom, and a touch of lavender and oakmoss, this fragrance represents confidence and determination. This isn’t just a shaving soap—it’s made for those who rise to the top.

For the man who means business, El Magico is more than a grooming product—it’s a symbol of success. It’s designed for men who understand that success isn’t just a destination, but a way of life.

Made with minimal ingredients, El Magico is gentle on your skin and delivers a rich, smooth lather for a perfect shave. It’s a smart choice for health-conscious men who demand high performance.

The magic wand on the label stands for transformation—just like those who achieve greatness, El Magico takes your shave to the next level.

In the wet shaving world, El Magico is your go-to for a top-notch shaving experience. Enjoy the scent of success and the simplicity of minimal ingredients.

Because success is a journey, not just a destination. Let El Magico be your companion every step of the way. Discover the magic in every shave.

Here are the key benefits of the ingredients in El Magico:

Coconut Oil:

• Deeply moisturizes and hydrates the skin
• Creates a rich, creamy lather for a smoother shave
• Helps reduce irritation and razor burn

Glycerin:

• Locks in moisture, leaving skin soft and smooth
• Provides a protective layer to prevent dryness
• Enhances glide for a more comfortable shave

Kaolin Clay:

• Gently exfoliates and cleanses the skin
• Absorbs excess oil and impurities, leaving skin refreshed
• Adds smoothness to the lather, improving razor glide and precision

Ingredients: Distilled Water, Potassium Hydroxide, Stearic Acid, Sodium Hydroxide, Coconut Oil, Glycerin, Fragrance, Kaolin Clay

Scent Notes: Cedar, Cardamom, Lavender, Oakmoss

Perfumer: Shannon Constantine (from Elysian Soap)

Directions: With a warm damp shaving brush, in the container, bowl, or mug, agitate the soap until a creamy lather is created.

Net Weight: 4 Ounces

Made in the USA

Inspiration: The inspiration for this soap came from the hit show on Netflix, Narcos! Pablo Escobar was such an iconic person and his story was fascinating. Particularly as portrayed in the series on Netflix, his character was someone who demanded respect wherever he was. Although he became a bit delusional toward his demise, he was nonetheless an expert businessman who came from nothing and created an empire during a time when technology was on his side; that lack of technology is what I mean. At the top of the name of this product, you see "Plato o Plomo" which is a phrase that he used when negotiating deals that he was going to get at any cost. "Plata o Plomo" literally translates to Silver or Lead but is used in the context of meaning money or bullets. He was famously known for paying off the police and being in control. The label on this soap is an homage to his character and demeanor. The scent is a very clean-smelling blend of Cedar and Cardamom that is rounded and freshened up by Lavendar and Oakmoss. This is sure to become a favorite! I trust you will enjoy this one as much as I do!

- Andy